José da Cruz Viegas was the person responsible for the selection of Benfica's kit in 1904. Red and white colours were chosen for being the ones that stood out better to players' eyes. One year after its inception, the club opted for red shirts with white collars, openings and cuffs, combined with white shorts and black socks. Benfica's white alternative kit was officially used for the first time in 1944–45, when Salgueiros, who also wore red, were promoted to the first division.
Benfica have always worn red shirts; for that reason, in Portugal, Benfica and their supporters (benfiquistas) were nicknamed Vermelhos (Reds). This changed in 1936 with the start of the Spanish Civil War: the Portuguese Estado Novo's Censorship Commission censored the word "vermelhos" because the Popular Front communists in Spain were also known by that name. From then on, Benfica became known as Encarnados – word similar to "reds", but with a different connotation.
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