For most of Brighton's history they have played in blue & white shirts, usually striped, with different combinations of white and blue shorts and socks, though this changed to all white briefly in the 1970s and again to plain blue during the club's most successful spell in the 1980s.
Since 2014 the club's kit has been manufactured by Nike. Previous manufacturers include Bukta (1971–74. 1975–80), Admiral (1974–75, 1994–97), Umbro (1975–77), Adidas (1980–87), Spall (1987–89), Sports Express (1989–91), Ribero (1991–94), Superleague (1997–99), and Erreà (1999–2014). Their current shirt sponsors are American Express. Previous sponsors have included British Caledonian Airways (1980–83), Phoenix Brewery (1983–86), NOBO (1986–91), TSB Bank (1991–93), Sandtex (1993–98), Donatello (1998–99), Skint Records (1999–2008), IT First (2008–11), and BrightonandHoveJobs.com (2011–13).