Germany 2018 Home Kit Concept

After winning all their qualifying matches and the Confederations Cup the previous year, Germany started their 2018 World Cup campaign with a defeat to Mexico, their first loss in an opening match since the 1982 World Cup. Germany defeated Sweden 2–1 in their second game via an injury-time winner from Toni Kroos, but was subsequently eliminated following a 2–0 loss to South Korea, their first exit in the first round since 1938 and first in the group stage since the format had been reintroduced in 1950. With this result Germany became the fifth defending champions to be eliminated in the group stages of the World Cup, following Brazil in 1966, France in 2002, Italy in 2010, and Spain in 2014.

The national team's home kit has been traditionally a white shirt, black shorts, and white socks. The colours are derived from the 19th-century flag of the North German State of Prussia. Since 1988, many of the home kit's designs incorporate details patterned after the modern German flag.

For the 2014 World Cup, Germany's kit was white shorts rather than the traditional black due to FIFA's kit clashing rule for the tournament. The away shirt colour has changed several times. Historically, a green shirt with white shorts is the most often used alternative colour combination, derived from the DFB colours – though it is often erroneously reported that the choice is in recognition of the fact that Ireland, whose home shirts are green, were the first nation to play Germany in a friendly game after World War II. However, the first team to play Germany after WWII, as stated above, was actually Switzerland. Other colours such as red, grey and black have also been used.

England 2018 Home Kit Concept

At the 2018 World Cup, England reached the semi-finals for the third time. After finishing second in their group, England won on penalties against Colombia in the round of 16 before beating Sweden in the quarter-finals. In the semi-final, they were beaten 2–1 in extra time by Croatia and finished fourth after losing the third place play-off match against Belgium. England striker Harry Kane finished the tournament as top scorer with six goals.

England's traditional home colours are white shirts, navy blue shorts and white or black socks. The team has periodically worn an all-white kit.

Croatia 2018 Home Kit Concept

Croatia qualified for the 2018 World Cup undefeated for their first five matches. Two defeats to Iceland and Turkey, as well as a draw against Finland, led to a public outcry that ousted manager Čačić. He was replaced by Zlatko Dalić, who formally qualified the team with a 2–0 win against Ukraine, and a 4–1 win with Greece, on aggregate, during a playoff round in the first leg in Zagreb. The 2017–18 squad was known as Croatia's second "golden generation", referencing their 1998 counterparts, during the side's World Cup campaign. They topped their group with a 2–0 victory over Nigeria, a 3–0 win over Argentina, and a 2–1 win with Iceland – their best-ever group stage performance.

During the knockout stage, they beat Denmark in a penalty shoot-out for the first time after goalkeeper Danijel Subašić saved three penalties, equalling the record for most penalties saved in a shoot-out. In the quarter-finals, Croatia drew 2–2 with hosts Russia, becoming the first team since 1990 to win two consecutive penalty shoot-outs. Playing England in the semi-finals, Croatia equalized to force their third consecutive extra time, matching the tournament record. Mario Mandžukić and Perišić scored as Croatia won 2–1 making them the second-smallest country by population (after Uruguay) and land mass (after the Netherlands) to reach a World Cup final. In the World Cup final they lost to France 4–2, finishing in second place and securing the silver medal. The match was controversial[d] for its refereeing. Luka Modrić became the first Croatian to win the Golden Ball. The team was welcomed by an estimated half a million people[e] at their homecoming in Zagreb. In August Croatia was ranked 4th in FIFA rankings and held that position until 4th of April 2019.

Croatia's modern-day team jersey was created in 1990 by Miroslav Šutej who also designed the nation's flag, coat of arms and first currency. The red-and-white motif is based on the Croatian checkerboard (šahovnica). The typical kit color-way features red-and-white checkered shirts, white shorts and blue socks to match the Croatian tricolor (Trobojnica). There have been variations made by the kit manufacturers since the original release; the jersey design has remained consistent throughout the years and has served as a blueprint for other Croatian national sports teams and entities.